■ How would you redesign wheelchair for a physically challenged person?Īfter the candidate’s initial answer, begin adding constraints one at a time. ■ How would you design sunglasses for kids? Start by asking a candidate to walk you through how they would design an everyday product or service.
INTERVIEW QUESTIONS FOR PRODUCT MANAGER HOW TO
Great product managers understand the basic principles of design and know how to deliver a winning product in any category (not just one vertical). Of all of these attributes, the way a candidate thinks about and listens to customers is by far the most important. ▪ How he or she thinks about and listens to customers ▪ Technical skills, engineering design and quality/testingīeyond these functional areas, what you’re looking for in a candidate is: ▪ Requirements synthesis, wireframing and minimum viable product ▪ Development lifecycle/process, prioritization and project management The purpose of this interview is to evaluate competency by looking at a candidate’s skill and depth in the following functional areas: ■ What features differentiated the product? Why? ■ Can you give me an example of a project that was particularly innovative? ■ Can you give me an example of a product you owned from concept to launch? Get an understanding of the completeness of the candidate’s product life cycle experience: ■ How can you tell if a product is well designed? ■ Can you talk about a product you have managed that failed? ■ How was this product different from the competition’s?Īlso ask about business model, segmentation, distribution, pricing and support.Įveryone has experienced failure. ■ How did you validate the concept, size the market, and test with customers? ■ What was the most painful feature cut you made? Why?Įxpand your focus from features and functions to the whole product and to the competition: Then, start to dig into the process the candidate used: If it isn’t clear already, find out why they built this product:
What you are hoping for is energy and passion as a candidate talks to you about the problems a specific set of customers were having, how they identified the key use cases and how they got to a solution. ■ Can you talk to me about a major career accomplishment you believe represents your best product work? Next, get more open-ended and ask about his or her most significant product accomplishment: ■ Can you tell me about a major project or accomplishment where you’ve done something similar? Then ask for an example where the candidate has done something similar: One of the big challenges in this role is “_”. Start off this section by describing a specific challenge of the position:
(iii) Most Significant Product Accomplishment The answer to the following question can help you gauge how fast a candidate will learn and how open they are being with you. ■ How would you rank the responsibilities of a product manager from what you like most to what you like least?Įveryone makes mistakes. It can also help you identify strengths and weaknesses. The following question allows you to further evaluate how well the candidate has internalized product process. ■ Can you talk to me about your approach to product management? These questions allow you to judge the candidate’s understanding of how products are built and how product management works. This section asks the candidate to speak unaided about product management in response to two open-ended questions. (ii) Candidate’s Perspective on Product Management ■ What was your role? Responsibilities? Accomplishments? ■ Can you talk to me about your most recent job? ■ Can you talk to me about how your background has prepared you for this position? Spend 1–2 minutes describing in some detail your performance expectations for this position. Start the interview by clarifying the role (using the actual job title) that the candidate is interviewing for. ▪ A candidate’s motivation to do the required work ▪ Examples of how a candidate has managed and executed comparable work ▪ Examples of how a candidate previously achieved comparable results The purpose of this interview is to evaluate competency for the role by looking at: Significant Accomplishments (Resume Review)
Hiring product managers is one of the most challenging and important tasks for product team leaders or any other leaders like CEO, CTO etc.
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