To acquire this consent, Sendinblue also lets you create customized email subscription forms. You can gather this consent with Sendinblue’s customizable email signup forms. Sendinblue has built-in data security and privacy features to ensure your subscriber’s data is collected and used respectfully.Īn unsubscribe option is automatically included in all emails and you can only send to opt-in contacts (those who consented to be contacted by email). If you want to reach EU citizens, make sure your email and list-building practices are lawful. Navigating the GDPR (an EU law dictating how personal data can be collected and used) for the first time can be confusing.īut it’s important to protect people from getting spammed by unsolicited emails. It’s a cheaper option for companies sending low volumes of email but the risk is that it only takes one user to compromise an IP’s sender reputation for everyone. New accounts go through strict validation processes to guarantee security and deliverability for everyone using Sendinblue’s shared IP addresses.Ī shared IP address is one that’s shared by several users. Sendinblue works to protect sender reputations so you don’t get blacklisted. You also can set up marketing automation workflows that move contacts to certain lists once they fulfill specific conditions. Unsubscribers are automatically removed from lists while opt-ins are added. Keeping track of email contacts is easy with Sendinblue. You still lose time manually keeping your email list up to date with new subscribers and unsubscribers. Imagine adding your contacts manually every time you want to send a bulk email! Sending a regular email newsletter can be a hassle with Outlook. Sendinblue, for example, gives you access to a library of email templates as well as a drag and drop email design tool.Ĭlean, well-designed emails that reflect your brand will catch readers’ attention and increase conversions.īelow is one such example from Daubner USA - a great-looking email complete with eye-catching visuals and call-to-action buttons, created with Sendinblue’s easy-to-use email builder. One advantage of an email marketing service is that it gives you the tools to easily create emails that look good and display correctly on both desktop and mobile devices.
It’s hard to design emails from scratch without any coding or graphic design skills. If you insist on sending mass emails with Outlook, you’re going to face the following limitations: Things Outlook Can’t Do Create professional-looking emails that match your brand To find the best service for you, check out this list of the best email marketing services.
#Sending bulk email software
Why You Should Use Email Marketing Software to Send Mass EmailsĮmail marketing remains the most profitable marketing channel with an ROI of $32 for every $1 spent.
Unprofessional sender address : Sending mass emails from an address, along with a high number of spam reports, can get your mail server IP address blacklisted when sending through Outlook.Lower sender reputation: Spam reports impact your sender reputation, making it less likely you’ll reach your recipients’ inboxes in the future.Flagged as spam: Mass emails sent from Outlook, Gmail, and Yahoo are often flagged as spam by both ESPs and email recipients.No reporting or analytics: Without detailed metrics, you won’t know how well your email campaigns are performing.No email preview: You can’t preview emails to see how they’re displayed on different devices and browsers prior to sending.Lack of email design features: Without email templates and coding resources, it’s pretty hard to create eye-catching branded emails.Daily email limit: Like most email service providers (ESPs), Outlook limits the number of emails you can send per day to 300.Use it for this purpose and you’ll be quickly frustrated by the following factors: Unlike dedicated email marketing services, Outlook isn’t designed for sending mass emails. Why You Shouldn’t Send Mass Email in Outlook Easy, right? Now let’s talk about the disadvantages of sending mass email campaigns with Outlook.
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